Step into the world of success and innovation with Real Estate Champions, a compelling TV show that highlights the exceptional leaders, agents, and investors shaping the real estate industry. Each episode uncovers the strategies, leadership, and insights that fuel the success of industry trailblazers, offering practical takeaways for professionals across residential, commercial, and investment real estate.
Real Estate Champions brings together top professionals and thought leaders from various sectors of real estate, including residential, commercial, and property development. These influential guests share their journeys, expertise, and advice to inspire and empower the next wave of real estate leaders and entrepreneurs. Today our host, Morgan Yonge spoke with Amber Shah.
Amber Shah
Real Estate Agent at Momentum Realty
Website Address: www.ambershah.online
Short company description:
Launched in January 2020, Momentum Realty has rapidly established itself as a leading brokerage in the region. It has been recognized as one of the top 10 residential brokerages in Northeast Florida and ranked among the top 50 in Florida by REALTRENDS in 2024. Momentum Realty has been voted the #1 “BOLD CITY BEST” real estate brokerage in Northeast Florida, reflecting its strong community presence and client satisfaction. The company caters to top real estate professionals, providing them with a supportive platform to thrive in their careers.
What is the most important lesson you’ve learned over your career?
How I can bring my yogini experience to my work.
What is the pest you’ve seen the most or caused the most damage in your properties?
Mold and termites
How has your business changed in the past 12 months?
2nd year now
Describe a Failure in your Career
Everyday I fail at something
What about your company makes you the most proud
We have fun and work life balance is encouraged
How do you motivate people to give their best?
Lead by example
How do you manage the upkeep and maintenance of your properties?
With the Pacetti 14 Point Program
What do you enjoy most about working in this industry?
Helping People make their dreams come true
What trends do you see shaping the future of property management/real estate?
I have seen tremendous growth in my time here and look forward to many new developments and historic protection areas
Transcript:
Morgan:
Welcome back to another episode of Real Estate Champions, where we highlight people in real estate—and beyond—who are making an impact. I’m Morgan Yonge, joined today by Amber Shaw with Momentum Realty. Amber, thank you for being here.
Amber:
Hi, thanks for having me.
Morgan:
So tell me about your journey with real estate so far.
Amber:
This year, 2025, is my second full year in real estate. I joined Momentum Realty, which is the second-fastest growing realty firm in Jacksonville this year—and I believe last year as well. We’re growing incredibly fast, and it’s such a great team. I was telling you before we started that they do so much.
It’s very similar to Keller Williams in the sense that they have a strong background in accelerating growth. So I’m really excited to grow with them—my personality fits perfectly with that environment.
Morgan:
Oh yes, I love that. And training is what you always hear about with Keller Williams, so it sounds like you’ve really enjoyed the training at Momentum.
Amber:
Yes, it’s fantastic. When I started, I was actually with a small, hyper-local, family-owned firm. Everyone had their own way of doing things, but there was a lot of gatekeeping. You basically had to sit with someone all day and watch what they did to learn.
In today’s digital world—and as a mom of two—I don’t have the time to follow people around, even though hands-on learning is my favorite way to learn. Momentum has completely overwhelmed me—in a good way—with their online suite of digital learning and continuous education, and I really enjoy that.
Morgan:
I love that. What has been the biggest thing that’s helped you so far in the two years you’ve been in real estate? What’s really clicked or helped take your business to the next level?
Amber:
One thing I really love about Momentum is that they’re technologically savvy and stay up to date. At my previous firm, I was actually managing their YouTube channel and teaching them things while I was still trying to learn myself.
At Momentum, they share so much information and really encourage me to be myself—and that’s what makes me happy.
Morgan:
That’s fantastic. You’re also an author—you have a book. Tell me about it.
Amber:
I forgot to bring it, but my book is called Yoga and Sales: Always Be Connecting. In the first chapter, I reference the movie Glengarry Glen Ross, starring Alec Baldwin—you know, “Always Be Closing.”
It’s a very motivating sales movie, but it’s funny because when you watch it now, you realize why you’d get kicked out of meetings if you talked the way they do in that movie. You get inspired and fired up, but real life doesn’t always work that way.
Yoga and Sales is autofiction—it’s my life story, spiced up a bit but also toned down. It introduces people to yoga and shows how yogic philosophies already exist in our daily lives. We just use different words—like mindfulness and breathwork. Yoga has its own terms, but they often mean the same thing.
You could even take one Sanskrit word—like yoga or hatha—and write an entire book on it, interpreting it in many ways. This is just my interpretation and how it makes sense to me.
When I was younger, if you asked me what I wanted to be, I would’ve said a Cobra helicopter pilot in the Marine Corps. I loved Full Metal Jacket—that was my favorite movie. I was in ROTC, on the drill team, very military-focused. My dad was in the Air Force, so that was my world.
I never realized there were so many choices. That you could just… do something else.
Morgan:
So you fell in love with yoga?
Amber:
Yes. I started with Pilates, then transitioned into yoga. Later, I worked in publishing at a magazine selling advertising. Some interpersonal stuff happened in the office, and one day I came home and told my boyfriend, “I don’t like this place. I’m going to do something else. Let’s go on vacation.”
We spun a globe and decided on Malaysia for two months. I told my job I’d be taking a two-month vacation, and they said I couldn’t—so I said I guess I’ll have to quit. Eventually, my sales dropped, I was let go, and I ended up on unemployment.
During that time, I went to Malaysia, found a yoga studio, and met a teacher who became my guru. He was from southern India, near Trivandrum. I always wanted to go there, and two years ago I finally did. My husband had a business trip, and we toured five states in India—it was incredible.
We went to Rishikesh, the birthplace of yoga, and even passed my yoga ashram in the middle of the night. I never thought I’d actually be there.
Morgan:
That’s so special. How has yoga affected your real estate business?
Amber:
It’s affected it in a really fun way. I get to promote myself through both together. I host yoga events and talk about real estate.
Another Momentum agent, Melissa—her last name is very long—runs Jacksonville Business Connections and hosts markets and big events. She was looking for a yoga teacher, and I said, “Hey, I work for Momentum and I’m a yoga teacher.” Now I teach yoga classes under the bridge at the Riverside Arts Market.
Morgan:
That’s amazing.
Amber:
We’ve done a few already, and we have another one planned in February.
Morgan:
So if people want to buy your book, take your class, or get in touch with you—how can they do that?
Amber:
My website is AmberShaw.online. My book is available on Amazon, Barnes & Noble, Books-A-Million, and more. My Linktree has all the options—in case you hate Amazon.
I’m also working on an audiobook. I keep saying “two months,” but it’s coming. The book took about a year, so I’m learning patience.
Morgan:
Always moving—next venture. I love it. Thank you so much for coming on the show.
Amber:
Thank you.
Morgan:
And viewers, thank you for tuning in to another episode of Real Estate Champions. For more information about Amber Shaw, head over to DailyNewsNetwork.com. See you next time.
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